Presenting compelling business cases

This event was recorded on 26 March 2026

Overview

Strong ideas only create value when they gain approval. This practical workshop helps participants design and present business proposals that resonate with decision makers, align with organisational priorities, and clearly justify investment or change. Participants will learn how to position their proposals so they are understood, supported, and acted upon.

Learning outcomes

By the end of this session, participants will be able to:

• Ask the right questions about decision makers when planning a business case presentation
• Structure their presentations in a clear and logical manner
• Convey key messages with impact
• Demonstrate credibility through appropriate evidence and commercial reasoning
• Address questions and concerns confidently

Chantal Dunham

Chantal Dunham is a highly experienced trainer and facilitator, with 20 years’ experience in the end-to-end training process, comprising needs analysis, design, development and delivery.

She started her career with PricewaterhouseCoopers (PwC) and qualified as a Chartered Accountant with the Institute for Chartered Accountants of Scotland (ICAS). She spent 3 years auditing FTSE 100 technology and media companies and then moved to PwC’s consulting division where she moved into client training. From there, she moved onto Kaplan where she was a senior trainer in the in-house team, delivering a range of different courses and business simulations for both public and private sector clients.

Chantal’s background and qualification give her broad expertise and she teaches both technical and behavioural subject matter such as Auditing, Finance for Non-Finance, Bookkeeping, Risk Management and Internal Control, Personal Effectiveness, Teamwork, and Professional Behaviours. She has a special interest in Presenting Information and covers this topic in the context of both face-to-face and written presentation, and has taught these as stand-alone subjects as well as part of other topics such as Business Partnering, Business Cases and Data Storytelling.

3 CPD units

ACCA members can use this learning to meet their CPD requirements provided it is relevant to their career. If the event contributes to general knowledge and skills, it should be recorded as non-verifiable CPD. If the learning can be applied in the workplace, it will contribute to verifiable CPD.

1 hour of learning = 1 unit of CPD.

The webinar handout material will be available on the webinar platform when you log in to view the session.

If you wish to view or download handout materials, before starting the webinar, they will also be available through your document library on https://events.accaglobal.com

This event is organised by ACCA UK Continuous Learning Team.

If you have any queries regarding this event please contact us on:

Fee: 136 GBP + VAT (163.2 GBP) per delegate

Please note: If you are unable to join the live webinars, they will be available on-demand 24 hours after the live webinar ends and you will have access to the sessions for 12 months.